PRODUCT SAMPLING & BRAND ACTIVATION

PRODUCT SAMPLING

Our primary area of expertise is food and beverage sampling activities. We have devised multiple product sampling campaigns for Irish grocery market brand leaders across a wide range of food and beverage categories. What sets MPM apart is the companies' ability to design, build and operate all necessary sampling infrastructure on a one stop / in house basis. We have an in-depth knowledge of the Irish shopper landscape, and have extensive experience of operating in the following environments:

• Airports
• Retail outlets
• Shopping centres
• Supermarkets
• Exhibitions
• On street
• Train stations
• Music events and festivals

We have a comprehensive understanding of the dynamics of each sampling route to the consumer and ensure that all logistical details have been carefully planned.

The hallmark of an MPM sampling campaign is that it is carefully targeted, well planned and executed perfectly.

BRAND ACTIVATION

We enjoy working with big brands and we deliver big results. Our singleminded goal in all cases is to achieve stand-out from the crowd and secure cut-through with the consumer. We have a wealth of inhouse expertise to draw on when devising client campaigns.